Schwab Personalized Indexing™
Your clients can now have a professionally managed strategy that is tax optimized and can be customized as a core component of their portfolio.
Digital capabilities help make Schwab Personalized Indexing™ even easier
Check out this short video to see an overview of Schwab Personalized Indexing, including a snapshot of our digital capabilities. We’ve made enrollment, customization, and account maintenance a breeze.

Today, investors are seeking both customization and tax efficiency when it comes to their investments. At Schwab, we are here to help advisors deliver what investors are asking for.
Hi, I’m DJ Tierney, investment portfolio strategist at Charles Schwab. In this short video, I’m going to talk about Schwab Personalized Indexing®, an advisor led solution from Schwab Asset Management. It’s a separately managed account that offers customizable index-based investing with tax-efficient management. It’s simple, straightforward, easy to implement, and easy to scale.
With an account minimum of just $100,000, Schwab Personalized Indexing is available to more investors than ever before, and with fees maxing out at 0.25%, it’s an affordable way to deliver benefits to advisor clients. Let’s take a closer look at some of the key benefits of this offer.
First, Schwab Personalized Indexing is tax-efficient. Using a process called tax loss harvesting, it monitors each client’s account daily to look for opportunities to lock in tax losses, thereby helping to potentially increase a client’s after-tax return.
Second, it’s customizable. The advisor selects one of the offered indices, and personalizes the account by designating investment exclusions. Personalization can help investors identify with the investment strategy and possibly stay committed to the strategy for longer time frames.
Third, it’s professionally managed. Our portfolio management team leverages advanced technology to optimize each client’s portfolio and monitor it daily, freeing up the advisor’s time to tend to other aspects of a client’s portfolio and their experience.
And finally, we’ve built digital capabilities into Schwab Personalized Indexing for advisors and clients to provide ease of use and transparency.
Some of the key features of the digital experience include digital onboarding. Advisors can now enroll most account types online, which means fewer errors, faster processing, and a more streamlined workflow experience.
The advisor digital interface makes it easy and quick to deliver personalization at scale. Using a simple dropdown menu, the advisor can select the index their client wants to track.
Most advisor clients’ accounts can be further customized by excluding individual securities, sub-industries, and industries. This is not a one size fits all offer.
And finally, the digital dashboards provide real-time access to account information like tax savings. Advisors and their clients can log in any time of day or night to see their portfolio.
If you think Schwab Personalized Indexing might be a good fit for your clients, please reach out to your Schwab representative. We look forward to hearing from you.
Disclosures
For institutional use only - not for further distribution.
This information is not intended to be a substitute for specific individualized tax, legal, or investment planning advice.
Neither the tax-loss harvesting strategy, nor any discussion herein, is intended as tax advice, and Schwab Asset Management does not represent that any particular tax consequences will be obtained. Tax-loss harvesting involves certain risks including unintended tax implications. Investors should consult with their tax advisors and refer to the Internal Revenue Service (IRS) website at www.irs.gov about the consequences of tax-loss harvesting.
Diversification and asset allocation strategies do not ensure a profit and cannot protect against losses in a declining market.
Schwab Personalized Indexing is available through Schwab’s Managed Account Access program (“Access”). Please read Schwab’s disclosure brochure for important information and disclosures relating to Access and Schwab Managed Account Services.
Portfolio Management for Schwab Personalized Indexing is provided by Charles Schwab Investment Management, Inc., dba Schwab Asset Management®, a registered investment adviser and an affiliate of Charles Schwab & Co., Inc. (“Schwab”). Both Schwab Asset Management and Schwab are separate entities and subsidiaries of The Charles Schwab Corporation. Brokerage products and services are offered by Charles Schwab & Co., Inc. Member SIPC.
There are risks associated with any investment approach, and each Schwab Personalized Indexing strategy and equity market segment has their own set of risks based on client strategy selection and further customization. Please refer to the Charles Schwab Investment Management, Inc. Disclosure Brochure and Schwab's disclosure brochure for additional risk disclosure information.
Strategies that use screening exclude certain investments and therefore may not be able to take advantage of the same opportunities or market trends as strategies that do not use screens. There can be no assurance that the strategies will achieve their desired outcomes. Each investing strategy brings with it its own set of unique risks and benefits.
Please refer to the Charles Schwab Investment Management, Inc. Disclosure Brochure for additional information.
Please fully review the disclosures available to fully understand all risks involved with each strategy.
Schwab Asset Management® is the dba name for Charles Schwab Investment Management, Inc., the investment adviser for Schwab Funds, Schwab ETFs, and separately managed account strategies. Schwab Funds are distributed by Charles Schwab & Co., Inc. (Schwab), Member SIPC. Schwab ETFs are distributed by SEI Investments Distribution Co. (SIDCO). Schwab Asset Management and Schwab are separate but affiliated companies and subsidiaries of The Charles Schwab Corporation, and are not affiliated with SIDCO.
Investment and Insurance Products Are: Not FDIC Insured • Not Insured by Any Federal Government Agency • Not a Deposit or Other Obligation of, or Guaranteed by, the Bank or any of its Affiliates • Subject to Investment Risks, Including Possible Loss of Principal Amount Invested
© 2024 Charles Schwab Investment Management, Inc. All rights reserved.
SAM (1024-RT06)
An index-based portfolio your clients can personalize
Schwab Personalized Indexing is designed to be a core component of your client’s investments. It gives them an equity portfolio that can be shaped to be consistent with their goals and personal values.
Customizable
- Choose from four index-based strategies for the market exposure your client prefers, with the ability to exclude individual stock and/or industry categories.1
Professionally managed
- Portfolio managers leverage advanced technology to optimize your client’s portfolio and monitor it on a daily basis.
Tax efficient
Schwab Personalized Indexing can serve as a tax-efficient foundation for your client’s portfolio. With the ability to automatically manage gains and losses at the individual holding level, each direct indexing strategy provides tax-loss harvesting and potentially greater annual after-tax returns (or Tooltip ).

1 The extent to which holdings can be personalized is subject to account type and investment management guidance. All accounts may exclude up to three securities
* While this strategy looks to approximate the pre-tax return and risk characteristics of the MSCI EAFE Index, it will not invest directly in the local securities tracked by the index and will instead invest in American Depositary Receipts (ADRs) that are traded on U.S. Exchanges which may not align to the index exposure of every country at all times.
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