ANDREA HALKO: Women investors are already a huge part of the industry, but they’re often underserved and misunderstood. By 2030, American women could control 30 trillion in assets. But nine in 10 women who want financial advice say they struggle to find a financial advisor they connect with. And we all know the statistic, that 70% of women leave their financial advisor after a spouse dies. To serve women well, financial advisors need to adapt and innovate their style and approach to serving women investors. Our Women and Investing program can help. It has presentations, workbooks, insights, and tools and techniques. You’ll find materials for financial advisors, for women investors, and for building diversity across the industry. Let’s look at three core presentations you can schedule today.
LAUREN McDOWELL: For most women, investing is less about pure performance and more about having the life they want, helping their families and meeting their goals. In this presentation, you’ll learn practical strategies and best practices to tailor your client experience to what women want and need.
The truth is many women want a different approach to investing than men want. Women often want a genuine connection with you, deep conversations and an investing approach that’s based on their personal values.
Using live presentation and detailed guides, we’ll show you how to implement a client experience that’s fine-tuned for women. You’ll learn how to ask connecting questions, maximize women’s precious time, and interacts intuitively using positive language and avoiding miscues.
Serving women clients takes intention, emotional intelligence, and a commitment to addressing real-life needs and goals. Enhancing her client experience can help your practice.
LAUREN McCARROLL: Most women are naturally wired to be good investors, but too many aren’t investing or aren’t investing enough to build meaningful wealth. This presentation shows women how investing can help them build the life they want. It puts the heart at the center of investing, connecting it to real life.
We start by helping them see why they want to invest, find their core values, and set financial goals that align with those values.
Then we help them turn their values and goals into financial action steps. Each person walks away with a practical investing map based on her values, goals, and priorities, a natural guide for talking with a financial advisor. Plus, there’s the confidence of learning foundational investing principles and strategies to help stick with a plan.
As a group, women are far short of the retirement savings they’re likely to need. With Investing from the Inside Out. You can help them pursue an investing approach that’s both meaningful and smart.
LAURA McDOWELL: Attracting and retaining women clients, showing them the benefits of planning and investing, these are critical steps in tackling the women’s wealth evolution. Equally important is elevating the voice and participation of women in the industry.
More than 90% of financial firms say that they’re committed to gender diversity. If you’re one of them, do you have a formal initiative in place? Do you track your progress and your impact? This session will help you identify where you can make additional progress, both inside and outside your firm.
We’ll detail action steps your firm can take. From small steps you can take today, to bigger steps that can build a culture of inclusion, mentorship, and diversity over time.
Reflecting the clients we serve is not only the right thing to do, it’s the smart thing to do, since gender diversity is correlated with increased profits and attracting top-notch talent.
Only 14% of financial advisors are women, but even if you’re not ready to onboard a new financial advisor, there’s plenty you can do to build gender diversity efforts and inclusion starting right now. Working to build a more inclusive culture can bring you new opportunities to grow a firm that more fully reflects and serves your clients, now and in the future.
Get insights, tools, and techniques to gain and retain women clients, empower women investors, and champion gender diversity with our Women and Investing program.
